Accessible facilities and practices are key to inclusive tourism for visitors who are blind or have low vision. Equally important is effectively communicating accessibility information. Visitors and their travel companions are unlikely to choose a destination if they can't determine whether it meets their accessibility needs.
Most travelers with accessibility requirements start planning online. Accessible websites and digital resources are essential, as trips often involve research across multiple platforms. Clear, up-to-date information benefits visitors and staff alike. Blind and low-vision travellers value knowing what to expect at a destination.
Why the Necessity
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Accessible facilities alone aren't enough - visibility matters. Visitors need to know about accessibility features before deciding to visit.
Many travellers plan online, so providing accurate, up-to-date information is vital. Venue access guides answer common questions and ensure consistent communication.
Braille House’s Self-Assessment Audit Checklists help gather data to create comprehensive accessibility guides. These should be given the same attention as other marketing materials, integrated seamlessly into websites, and easy to find through a dedicated Accessibility menu.
Training staff in accessibility features is equally important, ensuring they can confidently assist customers. Additionally, offer information through alternative channels, such as phone, email, or accessible PDFs, to bridge the digital divide for those less connected.
Sample Personal Stories of Travellers
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Have you considered the unique needs of blind or low-vision visitors? Like all guests, they share similarities and differences. These short profiles provide insight into the diversity of their experiences.
Tanya (21)
A linguistics student fluent in English, Spanish, and Italian, Tanya has been blind since birth. She enjoys dining out and traveling with family, friends, or a support worker. Tanya relies on accessible websites to plan trips and appreciates public transport information and digital or braille menus.
Santi (28)
Studying electrical engineering, Santi has 2% vision and travels for work and leisure with his guide dog. He prioritises accommodations near public transport, values tactile controls in hotels, and seeks facilities with guide dog amenities. Santi prefers accessible, non-PDF menus and appreciates thoughtful accommodations for his dog.
Anna (30s)
A public sector professional, Anna seeks greater independence in her travels. She values venues that provide clear contact information and welcomes accessibility inquiries. Braille materials, wayfinding, and a willingness to discuss accessibility help her feel confident in her plans.
Ben (45)
A researcher and disability advocate, Ben travels solo for work to locations where accessibility varies. Preparation is key—researching destinations, notifying airlines, and discussing needs with hotel staff ensure smoother experiences. Ben emphasizes the importance of helpful, proactive staff in making his travels successful.
Wendy
Wendy works part-time as a transcriber and production assistant. In her 30s, she lost all usable vision and is now totally blind. Wendy loves exploring Queensland, often visiting museums, galleries, live performances, and restaurants with friends or support workers.
For Wendy, a positive travel experience starts with a clear orientation to her accommodation room, including emergency plans, remote controls, and bathroom amenities. She also values staff trained to assist blind guests, accessible information about local attractions, and services like airport transfers or support worker recommendations.