People standing in the shape of an eye with the state of queensland as the pupil

Accessible Tourism Enabler

An initiative of Braille House supported by the Queensland State Government's Accessible Tourism Enabler Grant.

Braille House has engaged in a collaborative process amongst stakeholders to deliver a comprehensive package of resources, ultimately to enable people who are blind or have low vision to function more independently and with equity and dignity in the tourism and visitor setting. 

Assess your Organisation's Performance

The Business Case

Social necessity and economic opportunity drive the need for more inclusive travel. Tourism destinations that cater to blind and low vision visitors gain a competitive edge while promoting inclusivity. Enhancing accessibility can boost the competitiveness of tourism businesses and improve experiences for all visitors.

Braille embossed brochure for the European Masterpieces exhibition at the Gallery of Modern Art, Brisbane

This business case highlights the economic, social, and ethical benefits of making tourism destinations more accessible for blind and low vision visitors.

Read more on:

  1. What is Accessible Tourism?
  2. What is Accessibility About?
  3. Why Focus on Making Tourism Accessible for Blind and Low Vision Visitors?  

 Download the Business Case Brief

 Download the Business Case in Detail

Business Case in Brief

Tourist destinations can attract more visitors, create jobs, and boost the local economy by providing accessible experiences to blind or have low vision visitors and travel companions. Tapping into this growing sector also demonstrates leadership in inclusive travel.

Group of Braille House volunteers meeting the govenor

Social Benefits

Commitment to accessibility:

  • Fosters goodwill
  • Enhances reputation, attracting more tourists
  • Promotes a more diverse and inclusive society

Laminated restaraunt menu embossed with braille

Economic Advantages 

  • Untapped and growing market for blind or have low vision visitor
  • Multiplier effect of their travel companions (family/support person), averaging 2–4 people
  • Accessible facilities encourage longer and repeat visits

 

Tactile map of station to aide in navigation

Competitive Advantage

  • Distinguishes venues/destinations
  • Sets a higher standards for similar venues/destinations
  • Delivering a competitive edge

 

Business cards embossed with braille

Meeting Requirements and Responsibilities

  • Fulfill business / destination legal obligations
  • Meet anti-discrimination responsibilities
  • Limit public liability
  • Maximise safety

Feedback

Braille House welcomes feedback on the Accessible Tourism package of materials.

Email:  [email protected]

Proudly supported by the Queensland Government logo

© This work is subject to copyright. Apart from any use permitted under the Copyright Act 1968, no part may be reproduced by any process (including modification, distribution and / or publication), nor may any other exclusive right be exercised, without the written permission of Braille House, 507 Ipswich Road Annerley, Qld 4103. 2024. Businesses have permission to use the suite of Accessible Tourism materials for the purposes for which they have been developed, that is, to make tourism accessible for visitors who are blind or have low vision.

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